On June 15, the Digital Marketing Committee, part of RPM’s Digital Transformation Center of Excellence, launched its new RPM Digital Marketing Toolbox, an online marketing hub that provides associates across RPM and its operating companies with free access to a variety of marketing resources. With this toolbox, the Digital Marketing Committee aims to create a space that is personalized to the industries that RPM works in and speaks much more to RPM associates than other general resources that can be referenced online.
The RPM Digital Marketing Toolbox website will be filled with community-generated content written by employees across RPM’s operating companies and will continue to evolve over time. Subscribers/users of this platform will have access to:
- RPM’s “Preferred Vendors” list
- Marketing industry news and blog posts
- How-to guides and best practices
To subscribe to RPM’s new Digital Marketing Toolbox, visit www.rpmdmt.com.