A key player in the pool coatings and maintenance business for more than 70 years, Ramuc has experienced tremendous growth—particularly over the last five years. To position the brand for continued success and future growth, Ramuc has made significant investments over the last 12 months to refresh its brand.

Starting September 15, Ramuc began shipping inventory showcasing a new label, as well as refreshed literature and other resources. The new labels feature a fresh, clean and modern look that better reflects how the company is positioned today. A combination of paint swooshes and rich blue color reinforce the long-standing strength, vibrance and quality of the brand, while still maintaining a strong commercial feel. Created to be adaptable as Ramuc continues to expand its product offering in the market, the new label allows for stronger, more consistent brand recognition across a variety of product types.

In addition, Ramuc recently launched a new, state-of-the-art website that professional applicators, distributors and DIYers can all utilize. Showcasing a modern design and improved navigation developed by RPM’s corporate IT team, the website contains a variety of new features—ranging from enhanced product pages and the ability to search product offerings, to a convenient “where to buy” tool and helpful “before you buy” tips for its customers. It serves as a one-stop-shop for accessing product data sheets, application guides, literature, pack shots and other resources.

Check out the new website at www.ramucpaint.com.