For each new season, Kirker Enterprises conducts a color trend analysis that showcases a synopsis of the latest global macro trends in color from a sociocultural perspective. The company then incorporates these color trends, along with new specialty raw materials, as it formulates each new seasonal collection of nail polish.
For its Spring 2021 collection, Kirker’s color trend analysis focuses on three macro color trends:
- Reconnect: The Passionate Pursuit
This color trend includes bright, youthful tones—such as strong, spirit-raising sunset tints combined with a surge of shocking fluorescents. It represents the need to reconnect with others to turn our movements into a passionate pursuit of action.
- Balance: Moments of Reflection
Featuring a calming and restorative palette, this color trend includes soft pastels mixed with reinvented, neutral earth tones. Its colors can be mixed and matched to reflect a balanced lifestyle that prioritizes self-empowerment and individual strength.
- Rise: Push Forward
This color trend features a twist of soothing yet unexpected light hues that are complemented by warm, inclusive shades. It represents the desire to step away from chaos and move forward, as well as to celebrate individuality by recreating a better self.