As the COVID-19 pandemic continues to impact communities around the world, government mandates, technical guidance and regulatory information have been quickly evolving across RPM’s many different geographies. In response, RPM businesses and their HR teams have been working diligently to stay in front of these developments and find new, innovative ways to communicate them to associates at a local level.

In an effort to mitigate the spread of COVID-19, Euclid Americas’ HR team created a branded campaign, “Keep Fighting the Good Fight,” featuring a superhero theme to recognize how associates across all of Euclid’s businesses have banded together during this time of crisis—using their creativity, commitment and collaboration to enact measures that help protect their fellow colleagues, local communities and the organization as a whole.

As part of the campaign, Euclid Americas’ HR team created a digital hub of COVID-19-related guidance and resources gathered from RPM, Construction Products Group, and global agencies like the World Health Organization (WHO) and the Centers for Disease Control & Prevention (CDC)—all housed on a company shared drive for easy, real-time access.

In addition, Euclid Americas developed a branded video that shares helpful tips and best practices for good hygiene, social distancing and other risk prevention measures. The video was made available to associates in three languages—English, Spanish and French—to accommodate the company’s diverse geographies.

As Euclid Americas and RPM’s many other operating companies have demonstrated, day in and day out, not all superheroes wear capes. Let’s continue to fight the good fight against COVID-19!