DayGlo rebranded in March. Their new brandmark expresses the sophisticated art and science behind color (fluorescent pigments). In the expert hands of DayGlo, color is used purposefully and powerfully for undeniable impact and awe-inspiring shifts in perception.
The Color Burst symbolizes the dynamic science of fluorescent color through the activation of photons (grounded, excited, released) in a precise, engineered style. Its dynamic energy captures how our color is a catalyst to inspire and create new possibilities.