A part of the Cleveland community since 1935, Day-Glo Color Corp. enjoys finding unique ways to give back to the area and its residents. In late 2020, local donut shop Brewnuts approached Day-Glo to collaborate on a spring pop-up event at the bakery featuring brightly colored donuts and fluorescent decorations. The idea soon evolved to include the entire Gordon Square Arts District, a hip neighborhood tucked in the heart of Cleveland’s Detroit Shoreway.
Like many communities worldwide, the Gordon Square Arts District had been hit hard by the Covid-19 pandemic, with many of its businesses still not back to normal operating hours. Hosted on March 20, the Glo Up event provided an opportunity for local small businesses to open their doors for an entire Saturday, with the collective goal of attracting customers to the area.
As part of the Glo Up event, Day-Glo donated 16 gallons and 16 pints of its Screamin’ SRX fluorescent acrylic paint and collaborated with local businesses to create custom, limited-edition products that would be available for one day only. A few highlights from the event included:
- A special menu from Brewnuts featuring fan favorites with fluorescent frosting
- Terrestrial Brewing introducing Glo IPA, a craft beer canned with a fluorescent label
- Superelectric Pinball working with a local artist to repaint its signage and create colorful window banners
- A pop-up park from Destination Cleveland with fluorescent chairs and sidewalk chalk art
- Refresh Collective screen printing custom fluorescent t-shirts with unique designs
- Globe at MICA designing fluorescent letterpress posters for the neighborhood
- A colorful, floral mural painted on the side of the Gordon Green Events building
Proving to be a huge hit with the local community, the Glo Up event brought together good weather and social distancing to ensure a Covid-friendly celebration. Day-Glo plans to support the event again next year—spreading color, light and positivity throughout Northeast Ohio.