imageMay 10, 2021

DAP recently launched a major advertising campaign to promote several of its innovative new products, including its Eclipse™ Rapid Wall Repair Patches, RapidFuse® Ultra Clear All-Purpose Adhesive and RapidFuse® Fast Curing Gel Adhesive. With more than 300 million impressions anticipated through the end of May, the campaign leverages a variety of platforms—from television and print media, to digital, social and search ads.

Television commercials for these three products have already begun airing across popular networks like HGTV, DIY, A&E, Lifetime, USA, TBS, TruTV, BRAVO, FOOD, AMC, OWN, AHC, CMT, Great American Country, FOX News, CNN and WE.



DAP’s new RapidFuse products are also being promoted through an HGTV media package that includes a full-page print ad in the May issue of HGTV Magazine, a dedicated e-blast and digital ads across in April and May.

In addition, a trade media campaign—ranging from print and social ads, to dedicated e-blasts and retargeting—has been launched in an effort to promote DAP’s Eclipse patches to painting contractors, as well as key independent retailers and wholesalers. More than 18,000 professional painters from American Painting Contractor’s subscription list will receive a patch sample polybagged with the May issue to promote trial use.

Welcome to RPM's Around the World Blog

This blog shares inspiring stories about how RPM companies are coming together, in light of the COVID-19 health crisis, to help build a better world—and the incredible impact RPM associates are having on their colleagues, families, communities, customers and suppliers around the world.

Want To Share Your Story?

We want to know how your RPM company is
helping to Build a Better World.


Stonhard Canada Restores Heritage Building Façade at Iconic Toronto Site

Before its purchase by Westbank in 2013, Honest Ed’s had been a world-renowned landmark in downtown Toronto since 1948. As a testament to that legacy, Westbank sought to transform the nearly...


Legend Brands Launches Dri-Eaz Command Hub That Leverages Cloud-Based Technology

Cloud-based, autonomous equipment is now a reality for water damage restoration professionals and facility managers with Legend Brands’ new Command Ecosystem, which features its game-changing...


DAP Donates Plaster Repair Products to Support Community Art Project

With community outreach at the forefront of its company culture, DAP recently sponsored Cicada Parade-a, a large-scale, collaborative art project that features hundreds of one-of-a-kind cicada...


RPM Company Spotlight: AGPRO NZ

Based in Auckland, AGPRO NZ is New Zealand’s largest manufacturer of direct-to-end-user herbicides, fungicides, insecticides, adjuvants and crop nutrition for the agricultural and recreational...


RPM Launches Free Online Digital Marketing Toolbox

On June 15, the Digital Marketing Committee, part of RPM’s Digital Transformation Center of Excellence, launched its new RPM Digital Marketing Toolbox, an online marketing hub that provides...


USL Collaborates with Tremco CPG to Supply Leading Brands in Asia-Pacific Region

Southeast Asia is at the forefront of an infrastructure boom, particularly across the transportation and energy sectors. To capitalize on this opportunity and strengthen its foothold in the...


I would like to receive emails with RPM’s latest Around the World blog posts.


RPM International Inc. is a world leader in specialty coatings, sealants, building materials and related services. Learn more at


Our founder’s favorite number. It’s the number of hours in the week and reminds us to use our time wisely.

Copyright © 2020 RPM International Inc.